STAUD
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The history of the STAUD label
Los Angeles-based label STAUD was founded in 2015 by Sarah Staudinger and George Augusto. The idea behind STAUD was to design timeless fashion that is both modern and affordable . Staudinger, who had previously worked at Reformation, recognized a gap in the market for high-quality fashion that is not trend-oriented but long-lasting. STAUD combines classic elegance with a casual, contemporary style that is both minimalist and attention to detail . This combination makes the label unique and creates fashion for the modern woman who values timeless beauty.
Sarah Staudinger wanted to design fashion that empowers women and is still affordable. The label offers versatile pieces that can be worn both in everyday life and on special occasions . STAUD's collections are popular with fashionistas all over the world.
What makes STAUD unique?
STAUD is characterized by its distinctive approach of combining vintage-inspired designs with a modern twist. The designs are simple yet sophisticated. Each piece is carefully designed to embody timeless elegance without being obtrusive. STAUD is known for clean lines and a minimalist aesthetic that flatters the figure and underlines the high quality of the materials . This philosophy of "less is more" characterizes every design and sets the label apart from others.
That is why Veronica Pohle, STAUD, appreciates:
Veronica Pohle particularly appreciates the cool designs that focus on originality. In our boutique we carry a selection of the best STAUD pieces handpicked by Veronica Pohle, including elegant dresses and stylish tops . She particularly appreciates the creative designs that convey originality and joy. STAUD's collections offer a refreshing combination of classic cuts and playful details that make wearing the fashion a special experience. The designs appeal to women who want to dress stylishly yet casually.