Veronica Beard

The Making of Veronica Beard

Veronica Beard was founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. Their goal was to create a brand that meets the needs of modern women who want to dress stylishly and practically at the same time. With its combination of classic elegance and contemporary cool , the label quickly became popular. The founders, themselves mothers and businesswomen, had a clear vision of how they wanted to design fashion for women with an active and dynamic lifestyle. This combination of everyday practicality and luxurious design is at the heart of the Veronica Beard brand.

What makes Veronica Beard unique

What sets Veronica Beard apart from other designer brands is the balance between classic cuts and modern accents. The brand is particularly known for its iconic " Dickey Blazer ", which can be customized with interchangeable linings (so-called "Dickeys"). This modular concept allows the look of the blazer to be effortlessly customized and makes it versatile and functional for every occasion. The brand knows how to combine traditional tailoring with an innovative approach, so that its designs are both comfortable and sophisticated. This mix of elegance and functionality makes Veronica Beard a distinctive brand.

Veronica Beard: Fashion for every occasion

Veronica Beard designs fashion for a wide range of occasions - whether for the office, a weekend trip or an elegant dinner. The collections range from perfectly tailored blazers and pants suits to casual dresses and sporty basics. The versatile designs are suitable for both formal and informal occasions and make the brand particularly attractive for women who want to effortlessly transfer their look from day to evening. Veronica Beard knows how to design stylish yet comfortable clothing that accompanies the wearer in every moment of her life.

The diversity of the Veronica Beard collection

The Veronica Beard collection consists mainly of classic blazers , trousers , dresses, blouses and knitwear , which are offered in a variety of styles. It is particularly noteworthy that the collections are often inspired by seasonal trends, but still appear timeless. High-quality materials and excellent workmanship characterize each garment. Veronica Beard attaches great importance to details such as sophisticated cuts and special fabrics that give each piece a unique touch. With its well-thought-out designs, the brand offers women the opportunity to appear stylish and confident in every situation.